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Community Marketing for Growing B2B Technology Companies

Capture Mindshare That Matters

 

Deals are revenue. Leads are just noise. It's time to stop wasting budget on vanity metrics — fill your funnel from the bottom up with B2B community marketing.

Turn your professional network into a growth engine: Co-create the kind of content buyers actually care about, make powerful connections, and start conversations with the people who matter.

Community influence

Turn your social capital into a growth engine: Co-create content buyers actually care about, make powerful connections, and start conversations with the people who matter.

It's time to stop wasting your marketing budget on vanity metrics and start building genuine relationships that turn into business opportunities.


Bees 1

Map Communities

Bees 2

Build Relationships

Bees 3

Close more deals


How it works

Community influence
Step 1
1

Find Your Targets

We work directly with your sales team to build a prioritized list of accounts and buyers that can drive growth. We analyze their online activity to build a profile of their interests, goals, and pain points.

2

Map Your Network

Next, we analyze your total addressable market to find the most influential community members. We rank them by reach, engagement, and proximity to target buyers so that we know which to prioritize.

3

Co-create Content

We pitch the most strategically influential community members on content co-creation opportunities. They build their personal brand, you reach your target buyers.

4

Track engagement

We track engagement over time and deliver warm leads, along with recommended introduction paths, to your sales leaders. From there we iterate, optimize, and stay consistent so that your pipeline stays full.

Step 2

Is B2B Community Marketing Right for You?

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Are You REady to Grow?

If you've reached product-market fit and are ready to scale your customer base, our programs can help you make it happen. 

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Are your buyers active on LinkedIn?

LinkedIn is the nexus point for B2B community building. If your buyers use the platform to engage with peers, our programs will yield maximum impact.

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Is your average deal size >$40K?

Every relationship is an investment. To see ROI from yours, you'll need to ensure this highly targeted account-based approach aligns with your buyers' behavior. 


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Get Started

Turn your social capital into a growth engine.
Get started with a free community mapping project.


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