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Revenue-driven editorial for B2B

Get found. build trust.
close deals.

Splendid Engines is an editorial content agency for B2B technology companies. We design evergreen content 'engines' — where the 'fuel' is one-of-a-kind executive opinions, unique influencer perspectives, and scarce research insights. Our SEO-informed, human-first approach means our clients achieve visibility and engage technical buyers. Along the way, we make use of the right tools to multiply our impact and perform against quantitative targets.

B2B tech marketers know it's a struggle to create standout content.
There's buzzword-filled web copy. Blogs that pander to search algorithms.
AI should be a force multiplier. But sometimes it just leads to the faster production of forgettable content...

B2B tech marketers know it's a struggle to create standout content. Too many sites have buzzword-filled web copy and blogs that clearly pander to search algorithms. AI should be a force multiplier, but sometimes it feels like it facilitates the faster production of forgettable content.

Splendid Editorials: the antidote to the modern content dilemma

Editorials capture decision-maker mindshare with rare perspectives and scarce insights. With our approach, your website could become a revenue-driving editorial destination. 

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Technical experts who actually get it

Maybe your business is on the cutting-most-edge — meaning no one knows how to pronounce it, let alone explain it. Or maybe getting the jargon right is the best way to signal competence in an established field. Our team is a technical bunch, trained to extract scarce insights from your SMEs,  community influencers, and first-party data.

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AI-empowered marketers

We choose to work with AI — not against it — and pass on the benefits to our clients. Our team of founding partners has over 25 years of combined experience, and we leverage emerging technologies to supercharge our impact. As a result, our editorial content adds genuine value and starts the right conversations. 

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Processes, because work can be zen

We believe that putting the important work ahead of the urgent is how great things come to be. But speed and agility matter, too. Our first-principles-driven onboarding process lets us learn your business quickly. From there, our carefully tailored editorial programs bridge the gap from concept to execution. 

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Our Programs

Leadership Community Research
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Thought Leadership

Thought leadership content sets your brand apart by offering high-value insights that resonate with decision-makers. We specialize in creating thought leadership that’s rooted in intellectual depth and scarcity. Executive opinions showcase your leadership’s unique voice and experience, while brand essays deliver the rigor and authority of academic writing — building trust and elevating your brand in the eyes of your audience.

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Community engagement

Community engagement strengthens your brand through interviews with industry influencers, value-driven case studies, and partner spotlights. Our approach is grounded in quantitative research: From identifying the right influencers and trending conversations to weaving insights into compelling narratives, we help your brand become an active participant in the discussions your audience cares about. The result? Increased subscribers, improved discoverability, and a loyal audience that keeps coming back.

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Research Insights

Research content delivers in-depth resources that inform and engage your audience. By combining expert how-to’s, first-party data, and original survey insights, we create content that answers pressing questions while showcasing your expertise. We also craft databases and lists that amplify your brand’s authority and relevance. Beyond engaging your audience, research content can glean press attention, boost backlinks, and improve keyword rankings.

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How It Works

1

Discovery Call

We only work with people we can help. That’s why, before anything else, we conduct a detailed discovery call with your team. We’ll walk you through our 20-question discovery template to ensure we have all the info we need to uncover your company’s unique opportunities.

2

Zero-Risk Research Project

With our discovery findings in hand, we conduct a rigorous research project to determine if there is an organic marketing opportunity for your business. The output is a list of organic keywords, media contacts, influencer and podcasting opportunities, and more.

3

Proposal Presentation

If our research reveals a compelling opportunity, we’ll develop a prescriptive marketing plan using our points-based scoping system. If you decide to move ahead, our research is counted as the first point spent in your plan. If not, you keep the research findings and don’t pay us anything.

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Ready for a tune-up?

Schedule a discovery call with our team to get started.

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© 2024 Splendid Engines | Proudly operating in Ontario Canada and Oregon USA