Our story
In B2B, as in life, people follow people. It’s why 90% of B2B purchasing decisions are influenced by peer recommendations. Yet most companies still spend tens-of-thousands of dollars developing informational content that garners traffic — but never turns into revenue. It’s even more common in the age of AI, where content is increasingly commodified. Prospects ignore promotional content that comes from a biased source or doesn’t solve their problems.
That’s why we built Splendid Engines. We’re a community content marketing agency for B2B startups. We help young technology companies find and partner with influential members of their target market to co-create content that prospects actually trust. With over 25 years of combined experience in B2B, we excel at quickly mastering new industries. Fully remote since 2024 with a presence in the US and Canada, Splendid Engines is dedicated to crafting community-centered content that drives business growth.
∗
This isn't our first rodeo. We built and led another content agency through a successful sale in 2023. Over that time, we learned all the hard lessons young businesses need to learn to make it past the five-year hump. Those experiences fundamentally changed the way we work. Today, these values guide our actions:
We only work with people we can help. We only sell you the moon if we see a real opportunity to yoink it out of the sky. We're honest about what we can do, and we do what we say.
We know the value of time, so we won't waste ours or yours. We don't repeat ourselves or ignore opportunities for automation. This philosophy informs every aspect of our operations.
We choose quality over volume. We pursue purpose in our stories, both because it makes for a better read and it actually works better. We write content for humans because it earns you credibility and converts.
We value data over instinct. The digital marketing landscape changes fast, so we choose not to rely on experience alone. We also look to the data to make the decisions that underpin our business operations.
We prioritize the important over the urgent. It takes courage to do what counts in the long run rather than what's easy today. We make dividend-paying investments in ourselves and our clients. When we do, everyone benefits.
