Brand Guidelines
Colors, typography, logos, boilerplate copy, and voice guidelines. Everything you need to write about or design for Splendid Engines.
Writing modules → the reusable building blocks for articles in the blog.
Color palette
Eight colors make up the full palette. Lagoon is the primary dark. Poppy is the action color. Click any hex code to copy it.
Fonts
Three typefaces cover every use case. All three are available free from Google Fonts.
These are open-source substitutes. Licensed originals are Hanley Pro Slim Bold, Brandon Grotesque, and Hanley Monoline. Contact us if you need the licensed files.
Logo files
Use the SVG icon for small or single-color contexts. Use the full PNG logo when space allows. Do not alter colors, stretch, or add effects.
Ready-to-use descriptions
Three lengths for different contexts. Copy and use as-is. Do not paraphrase or alter the core claims.
Splendid Engines builds B2B community marketing programs that turn professional networks into pipeline.
Splendid Engines builds B2B community marketing programs that turn professional networks into pipeline. We put trusted industry voices at the center of our clients' go-to-market strategy - so buyers engage on their own terms, not because they were cold-called. Splendid works with B2B revenue teams in North America.
Splendid Engines is a B2B community marketing firm that helps revenue teams build pipeline through peer influence rather than cold outreach. Founded on the insight that roughly 90% of B2B purchasing decisions are peer-influenced, Splendid builds programs that put customers' most trusted voices at the center of marketing. The approach replaces cold calls, gated content, and SDR armies with a system that meets buyers where they already learn - with people they already trust. Splendid serves B2B companies across North America, focusing on businesses with a $20K+ average contract value and LinkedIn-active buyers. Co-founders Evan F.P. and Brandon Gaulin bring combined experience from B2B GTM leadership, digital marketing strategy, and two successful company exits.
Evan F.P. co-founded Candor (acquired by Highwire in 2024) and spent the last decade running B2B GTM teams. Brandon Gaulin brings a background in team leadership and digital marketing strategy. Together they founded Splendid Engines to give revenue leaders a repeatable alternative to cold outreach and paid ads.
Do's and don'ts
Splendid sounds like a senior operator talking to a peer - direct, honest, and a little dry. These rules keep writing on-brand.
- Write like you're talking to one smart person
- Use short sentences. One idea per sentence.
- Use "we" for the company, not "I"
- Name the specific outcome: pipeline, revenue, deals
- Qualify claims with data when you have it
- Say "community marketing," not "influencer marketing"
- Refer to buyers as "buyers" or "people," not "prospects"
- Use active voice: "we build" not "programs are built"
- Use jargon: "synergy," "leverage," "unlock," "ecosystem"
- Say "thought leader" or "thought leadership"
- Use "AI-powered," "cutting-edge," or "next-gen"
- Write in passive voice when active voice works
- Use em dashes or en dashes - use a hyphen or colon
- Stack adjectives before nouns ("robust, scalable solution")
- Use exclamation marks in body copy
- Describe Splendid as a "platform," "tool," or "software"
- Be direct. Say the thing.
- Show confidence without being cocky
- Be specific about what we do and don't do
- Acknowledge trade-offs honestly
- Write with a light, dry wit where it fits
- Respect the reader's time in every sentence
- Oversell or hype
- Use corporate-speak to sound bigger
- Be vague to avoid commitment
- Sound like a press release
- Punch down or take shots at competitors by name
- Use rhetorical questions to replace real claims