People follow people.
Buyers don't make decisions based on what brands say. They follow the people they trust. When you're not part of those conversations, you're not part of the deal.
In B2B, as in life, people follow people. Roughly 90% of B2B purchasing decisions are peer-influenced. Splendid was founded on a simple bet: if you put your customers' trusted experts at the center of your marketing, the deals follow.
We built Splendid because the old playbook of cold outreach, gated content, and SDR armies is broken. Modern revenue leaders need a system that treats buyers like adults: meet them where they're already learning, with people they already trust.
Five things we believe.
We say no often
We only take on clients we're confident we can move the needle for. If we're not the right fit, we'll tell you and point you somewhere better.
We respect your time
Every meeting has a purpose. Every deliverable earns its keep. Automation handles the rote work so humans can focus on the relationships.
We write for humans
Every word is meant for a real person to read. No AI slop. No SEO listicles. No content factory output.
We measure what matters
Pipeline and revenue, not vanity metrics. Decisions are anchored in data, not opinions and feelings.
We play long games
Trust compounds. Reputation compounds. Networks compound. We're building for the next decade, not the next quarter.
Two senior operators behind Splendid.
Co-founder
Evan F.P.
Co-founded Candor (acquired by Highwire in 2024) and spent the last decade running B2B GTM teams. Now focused on helping revenue leaders build relationship-driven pipeline that doesn't depend on cold outreach or paid ads.
Co-founder
Brandon Gaulin
Background in team leadership and digital marketing strategy. Brandon turns the abstract idea of "community marketing" into a repeatable program: who to talk to, what to say, and how to measure if it's working.
Get your free Market Map.
One 30-minute working session. Walk away with a complete view of your target market: the accounts, the buyers, the top 20 influencers, what they care about, and the 3 most likely to say yes.
- A complete list of target accounts (if you don't have one)
- A complete list of buyers at those accounts (if you don't have one)
- The 20 most influential people across those accounts
- The 3 most likely to say yes if you pitch them today