A relationship-driven demand engine for B2B marketing leaders.
Stop paying for content nobody trusts. Turn your category's most influential voices into your demand-gen team. Splendid puts your brand in conversations your ads can't reach.
Some folks we've put our clients in the room with
In B2B, buyers trust their peers far more than they'll ever trust your brand. The best demand programs put peer voices at the center, not the edge. We build the engine that makes that work at scale.
A three-step system
Map your target community and the voices that shape it.
We build a live model of your TAM, then surface the ex-practitioners, analysts, and operators your buyers already follow. Influence isn't generic. It's specific to your category, and we find the specific people.
Pitch, land, and co-create category-defining content.
We approach each voice with a real reason to participate. Our team runs the production end-to-end: interview, draft, design, ship. Your brand earns the credit by being the publisher; the content earns attention because the bylines do.
Measure qualified interactions at target accounts — and feed the cycle.
We report on the metric your board cares about: who from your target accounts engaged, at what depth, and on which piece. Every interactor becomes a candidate co-creator for the next round. The engine fuels itself.
A benevolent cycle: today's reader becomes tomorrow's co-creator becomes the next round's audience.
How we operate.
Earned beats paid.
Promotion costs nothing when peers do it for you. A trusted endorsement reaches further than the largest media buy.
Quality compounds.
One co-created article keeps generating qualified leads for years. Paid impressions disappear the moment you stop spending.
Brand and pipeline grow together.
Stop trading one for the other. The same program that earns reputation in your category also fills the funnel.
From a recent campaign for modl.ai. Read the full case study.
Are you ready to grow?
Splendid earns its keep when reputation matters and the right people pay attention to the right voices.
Is reputation a moat in your category?
If buyers do their homework before they ever talk to a vendor, you're who we built this for. Reputation programs compound where reputation matters.
Is your category shaped by a small group of trusted voices?
Niche industries have outsize influencers: ex-practitioners, analysts, founders. Reaching them turns the volume of your message up dramatically.
Are you measured on pipeline, not impressions?
If your CFO doesn't care about MQLs, neither do we. We build for the metrics that show up in the board deck.
Splendid got to the heart of what our customers really wanted. They created incredible value by working with experts to earn our customers' trust. It allowed us to reach decision-makers we otherwise wouldn't have been able to.
Get your free Market Map.
One 30-minute working session. Walk away with a complete view of your target market: the accounts, the buyers, the top 20 influencers, what they care about, and the 3 most likely to say yes.
- A complete list of target accounts (if you don't have one)
- A complete list of buyers at those accounts (if you don't have one)
- The 20 most influential people across those accounts
- The 3 most likely to say yes if you pitch them today